Heidi Coppock-Beard
Heidi Coppock Beard

Heidi Coppock-Beard is a professional photographer based in Leeds, Yorkshire. With a focus on food photography, travel & lifestyle photography, as well as video production.

Explore the website to see Heidi’s latest work, or get in touch to find out more.

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About

Lancashire Girl turned half Kiwi half Yorkshire. I put my love of photography down to watching mums slides shows.

At the end of every summer after bouncing around in the back of a VW with 4 siblings, pre seat belts and hair conditioner, we would get the slide film back and the projector would go up. Maybe it was the howls of laughter, the mid tones of 1970’s slide film or the hazy flare of summer, but I was hooked.

So I’ve spent 25 years chasing light, my camera has taken me round the world and always has a story to tell. Along the way, I’ve worked with national and international brands, editorial teams, indie start-ups, and creative agencies – capturing food and people in all their messy, beautiful, delicious glory.

Every project starts with understanding the brand – getting under its skin and asking, What’s the story? Whether bold and playful, rustic and comforting, or sleek and modern, I translate a brand’s personality into visuals you can almost taste. My work isn’t just about making things look pretty – it’s about creating something that lingers, something that leaves an impression.

I’m obsessed with the moments where light, colour, and texture come together to tell a deeper story. It might be the glossy swirl of chocolate, the dusting of flour on rough wooden boards, or the fleeting magic of a dish caught in perfect light.

Collaboration is my jam. Working with chefs, stylists, and creative teams is where the real magic happens. My shoots are part meticulous planning, part happy chaos – with just enough room for spontaneity. The best results always come from embracing the unexpected.

As a director, I bring that same energy to film, focusing on movement and rhythm, drawing from my photography roots while letting the story take centre stage. From slow-motion pours of golden syrup to playful stop-motion.

Working across brands and clients from the North and South.

Ultimately, my goal is to create work that stands out – not just for its polish, but for its heart. I want people to feel something when they see it: hunger, joy, nostalgia, or the simple comfort of a shared meal. For me, every shoot is a new adventure, and the best work happens when we leave a little space for the unexpected.

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World Brand Design Society Award

“Heidi’s lens captures the essence of food and lifestyle, bringing them to life in captivating images that resonate with viewers. Her extensive portfolio boasts collaborations with an impressive array of brands, showcasing her talent and versatility… Heidi has been at the forefront of her craft, continually pushing the boundaries of visual storytelling. Her keen eye for detail and commitment to excellence have earned her a well-deserved reputation in the industry.”

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Awards, Exhibitions, Features & collaborations

World Brand Design Society Awards Judge 2023 and 2024
Worldwide Milk Awards 2009
Exhibition: A Pacific Light – Auckland 2010
Pink Lady Food Awards – Shortlisted 2017
BBC In pictures with the AOP F22 group for female photographers in lockdown 2020
AOP Member
F22 Member
Equal lens Member